Urban Rest Expands Footprint in Europe with Two New Property Openings

Urban Rest Expands Footprint in Europe with Two New Property Openings

London, UK - 17 January 2024

Urban Rest, the innovative and rapidly expanding flexible alternative accommodation operator, is proud to announce the opening of two new properties in Europe - Urban Rest Merrion Square in Dublin and Urban Rest Notting Hill in London. These additions underscore the company's ongoing commitment and swift expansion in these dynamic markets.

Founded just six years ago in Sydney, Australia, Urban Rest has quickly become a leader in the sector, with a unique approach centred around Design, Wellness, and Quality. The company focuses on serving the corporate market, catering to business travellers, individuals, and families undergoing relocation, as well as project workers in industries such as consulting, entertainment, and film.

Urban Rest's brand pillars reflect its dedication to providing a distinctive experience: more style than serviced apartments, more space than conventional hotels, and more flexibility than short-term rentals. The company's network has been doubling roughly every 6 to 8 months, and it is currently operational in all major Australian cities, Ireland and the UK, with further expansion into New Zealand scheduled for early 2024.

The company's innovative tech-enabled operational model includes the elimination of physical reception desks in its properties, opting for a digital solution that ensures guests receive the same high-quality services. This approach allows Urban Rest to scale rapidly and establish a presence in lifestyle locations that can be challenging for traditional hotel operators to access. This approach has resulted in achieving a client base that includes many major multinational companies in the markets they operate in

Urban Rest expanded into Europe with its first property in Dublin, Urban Rest Dublin Port, in August 2022. Following this successful entry, the company opened its inaugural London property, Urban Rest Battersea, in February of the following year. Now, with the opening of Urban Rest Merrion Square in Dublin and Urban Rest Notting Hill in London, the company operates a total of seven properties in Europe, further solidifying its global presence.

"We are thrilled to announce the opening of Urban Rest Merrion Square and Urban Rest Notting Hill. These two new properties reflect our commitment to providing unparalleled accommodations and experiences to our guests," said Izabela Szumierz, Managing Director for Europe of Urban Rest.

Urban Rest Merrion Square and the Urban Rest Notting Hill are strategically located to offer guests an unparalleled blend of quality, convenience and lifestyle, embodying the Urban Rest ethos. Whether guests choose to stay for a couple of nights, a week, a month, or a year, Urban Rest offers a choice that aligns with their diverse needs.

As Urban Rest propels forward on its rapid growth trajectory, the company remains steadfast in its commitment to redefining accommodation norms and establishing pioneering benchmarks for design, wellness, and sustainability in the hospitality sector. Looking ahead, the company is poised for expansive global growth, with plans to launch significant new assets with Urban Rest North Sydney and Urban Rest Parramatta in the first quarter of 2024, alongside its expansion into the New Zealand market. The company also has substantial further expansion planned in both new and existing markets in the UK and Ireland, underscoring its commitment to providing innovative and exceptional accommodation experiences on a worldwide scale.


About Urban Rest

Urban Rest Apartments, launched in 2017 by founder David Whelan, was born out of a vision to revolutionise extended stay accommodations for business travellers. After experiencing the challenges of finding high-quality serviced apartments during his extensive travels, Whelan sought to create a brand that would seamlessly blend the luxury of premium hotels with the flexibility of short-term rentals.

Catering specifically to the business travel segment, Urban Rest offers meticulously designed apartments with comprehensive facilities, facilitating comfortable extended stays in prime locations. In just a few years, Urban Rest has earned a reputation as a trusted and high-quality provider of extended stay accommodations, cultivating a loyal customer base across Australia and Europe.

As a next-generation accommodation provider, Urban Rest is reshaping the way people experience travel. Committed to delivering unparalleled customer service and leveraging technology for a seamless experience, our overarching vision is to establish Urban Rest as a global hospitality brand.

The company's core values centre around reducing stress at every stage of the customer journey, ensuring a consistently high-quality product and service from booking to check-out. Urban Rest's dedication to sustainability and well-being extends across the key pillars of mind, body, and planet.

For more information about Urban Rest and its properties, please visit www.stayurbanrest.com.

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